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Content and Data Formatting Guidelines

  • Resources
  1. Unstructured Text (Document Files)
    1. Acceptable File Formats
      1. ✓ HTML (HyperText Markup Language)
      2. ✓ MD (Markdown)
      3. ✓ RTF (Rich Text Format)
      4. ✓ TXT (Plain Text)
    2. Unacceptable File Formats
      1. × DOCX/DOC (Microsoft Word)
      2. × PDF (Portable Document Format)
  2. Structured Text (Spreadsheet Files, Databases)
    1. Acceptable Spreadsheet File Formats
      1. ✓ CSV (Comma-Separated Values)
      2. ✓ GSHEETS (Google Sheets)
      3. ✓ HTML (HyperText Markup Language)
      4. ✓ NUMBERS (Apple Numbers)
      5. ✓ TSV (Tab-Separated Values)
      6. ✓ XLSX/XLS (Microsoft Excel)
    2. Acceptable Serialized Data File Formats
      1. ✓ JSON (JavaScript Object Notation)
      2. ✓ XML (Extensible Markup Language)
      3. ✓ YAML (Yet Another Markup Language)
    3. Unacceptable File Formats
      1. × DOCX/DOC (Microsoft Word)
      2. × PDF (Portable Document Format)
      3. × SQL (Structured Query Language)
  3. Photographs (Image Files)
    1. Acceptable Image Resolutions
      1. Minimum Resolution for Inline/Embedded Images: 512 x 512 pixels
      2. Minimum Resolution for Background Images: 1920 x 1920 pixels
      3. Maximum Resolution for All Images: 4096 x 4096 pixels
    2. Acceptable Image Aspect Ratios
      1. ✓ 1:1 (square; required for product thumbnails)Example Image Dimensions
        1. ✓ 512 x 512 pixels
        2. ✓ 1024 x 1024 pixels
        3. ✓ 2048 x 2048 pixels
      2. ✓ 16:9 (standard for videos; required for featured sliders and video thumbnails)Example Image Dimensions
        1. ✓ 1280 x 720 pixels
        2. ✓ 1920 x 1080 pixels
        3. ✓ 3840 x 2160 pixels
      3. ✓ 2:1 and 1:2Example Image Dimensions
        1. ✓ 1024 x 512 pixels
        2. ✓ 2048 x 1024 pixels
        3. ✓ 4096 x 2048 pixels
      4. ✓ 3:2 and 2:3Example Image Dimensions
        1. ✓ 1440 x 960 pixels
        2. ✓ 1920 x 1280 pixels
        3. ✓ 2160 x 1440 pixels
      5. ✓ 4:3 and 3:4Example Image Dimensions
        1. ✓ 1024 x 768 pixels
        2. ✓ 1280 x 960 pixels
        3. ✓ 1920 x 1440 pixels
    3. Acceptable Image File Formats
      1. ✓ AVIF (AV1 Image File Format)
      2. ✓ HEIF (High Efficiency Image Format)
      3. ✓ JPEG (Joint Photographic Expert Group)
      4. ✓ WEBP (Web Picture)
    4. Unacceptable Image File Formats
      1. × DOCX/DOC (Microsoft Word)
      2. × GIF (Graphics Interchange Format)
      3. × PDF (Portable Document Format)
      4. × TIFF (Tag Image File Format)
  4. Graphics, Logos, and Illustrations (Image Files)
    1. Acceptable Vector Image File Formats
      1. ✓ AI (Adobe Illustrator)
      2. ✓ EPS (Encapsulated PostScript)
      3. ✓ PDF (Portable Document Format)
      4. ✓ SVG (Scalable Vector Graphics)
    2. Acceptable Raster Image File Formats
      1. ✓ AVIF (AV1 Image File Format)
      2. ✓ PNG (Portable Network Graphics)
      3. ✓ WEBP (Web Picture)
    3. Unacceptable Image Formats
      1. × DOCX/DOC (Microsoft Word)
      2. × GIF (Graphics Interchange Format)
      3. × PDF (Portable Document Format)
  5. Video Codecs and Container Formats (Videos Files)
    1. Acceptable Video Resolutions
      1. ✓ Minimum: 720p (HD; 1280 x 720 pixels; 16:9 aspect ratio)
      2. ✓ 1080p (Full HD; 1920 x 1080 pixels; 16:9 aspect ratio)
      3. ✓ Maximum: 2160p (Ultra HD, UHD, 4K; 3840 x 2160 pixels; 16:9 aspect ratio)
    2. Acceptable Video Codecs
      1. ✓ AV1 (AOMedia Video 1; Containers: MP4, WebM)
      2. ✓ AVC (H.264; Advanced Video Coding; Containers: 3GP, MP4)
      3. ✓ HEVC (H.265; High Efficiency Video Coding; Containers: MP4)
      4. ✓ Theora (Theora; Containers: Ogg)
      5. ✓ VP8 (Video Processor 8; Containers: 3GP, Ogg, WebM)
      6. ✓ VP9 (Video Processor 9; Containers: MP4, Ogg, WebM)
    3. Unacceptable Video Codecs
      1. × H.263 (H.263 Video; Containers: 3GP)
      2. × MP4V-ES (MPEG-4 Video Elemental Stream; Containers: 3GP, MP4)
      3. × MPEG-1 (MPEG-1 Part 2 Visual; Containers: MPEG, QuickTime/MOV)
      4. × MPEG-2 (MPEG-2 Part 2 Visual; Containers: MP4, MPEG, QuickTime/MOV)
  6. Audio Codecs and Container Formats (Audio Files)
    1. Acceptable Audio Codecs
      1. ✓ AAC (Advanced Audio Coding; Containers: MP4, ADTS , 3GP)
      2. ✓ ALAC (Apple Lossless Audio Codec; Containers: MP4, QuickTime/MOV)
      3. ✓ FLAC (Free Lossless Audio Codec; Containers: MP4, Ogg , FLAC)
      4. ✓ MP3 (MPEG-1 Audio Layer III; Containers: MP4, ADTS , MPEG , 3GP)
      5. ✓ Opus (Opus; Containers: WebM, MP4, Ogg)
      6. ✓ Vorbis (Vorbis; Containers: WebM, Ogg)
    2. Unacceptable Audio Codecs
      1. × AMR (Adaptive Multi-Ratel; Containers: 3GP)
  7. Colors (Color Codes)
    1. Acceptable Color Codes
      1. ✓ Hex (Hexadecimal, #RRGGBB)
      2. ✓ HSL (Hue, Saturation, Lightness)
      3. ✓ RGB (Red, Green, Blue)
    2. Unacceptable Color Codes
      1. × CMYK (Cyan, Magenta, Yellow, Black)
      2. × HSV (Hue, Saturation, Value)
  8. Typography (Font Files)
    1. Acceptable Font File Formats
      1. ✓ OTF (OpenType)
      2. ✓ SVG (Scalable Vector Graphics)
      3. ✓ TTF (TrueType)
      4. ✓ WOFF (Web Open Font Format)
      5. ✓ WOFF2 (Web Open Font Format 2)
    2. Unacceptable Font File Formats
      1. × EOT (Embedded OpenType)
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