1. Website Text Guidelines
    1. Do NOT send Word documents; instead, embed or insert text directly into email body
    2. Do NOT use a corporate or formal tone; instead, use a friendly, personal tone
    3. Do NOT use any special text formatting or styling besides bold, italics, and underline
    4. Do NOT use cliché, generic, misleading, or vague marketing or sales terminology
    5. Do NOT use emojis or other non-ASCII special characters
    6. Do NOT use multiple consecutive question marks, exclamation marks, or periods
    7. Do NOT use UPPERCASE unless it is a brand name
    8. Double check your spelling and grammar
    9. Use bulleted and numbered lists when listing more than three (3) items
    10. Use clear and concise wording
    11. Use clear and logical content hierarchy
    12. Use short paragraphs (2-4 sentences maximum)
    13. Use short, descriptive titles and headings
  2. Website Image Guidelines
    1. Minimum image resolution: 1024 x 768 pixels (about 0.75 megapixels)
    2. Recommended image resolution: 1920 x 1080 pixels (about 2 megapixels) or larger
    3. Recommended file formats for photographs: HEIC/HEIF, JPEG, PNG, or TIFF format
    4. Recommended file formats for logos and graphics: AI, EPS, PDF, or SVG format
    5. Recommended aspect ratios: landscape (i.e. horizontal, 16:9, 4:3, 3:2) and square (i.e. 1:1)
    6. Descriptive “alt” text for all images is required for ADA compliance (accessibility) and SEO (search engine optimization)
    7. Do NOT add, embed, or insert text inside of images (e.g. using Photoshop, Paint, or Preview)
    8. Do NOT use memes or animated GIFs
    9. If you are sharing more than 10 images, organize them into folders by category or subject
    10. If you are sharing more than 5 images, do NOT send them as individual email attachments; instead, upload and share them via Apple iCloud Drive, Dropbox, Google Drive, or Microsoft OneDrive (share with
    11. Image subjects should be well lit and in clear focus
    12. Images downloaded from Facebook and Twitter are generally poor quality due to low resolution and high compression
    13. Images found via Google Image Search are NOT acceptable unless you have explicit, written permission from the copyright owner to use the image
    14. Images with transparent (or pure white) backgrounds are most flexible and easiest to blend into page
    15. Important subjects should NOT be near edge of frame as images may be cropped
    16. Logo images should have transparent backgrounds
    17. Original, unedited images are preferred to highly edited or processed images
    18. Use descriptive and unique image filenames (e.g. use “black-dog-in-park.jpg”; do NOT use “IMG_12345.jpg”)
    19. You must be the sole copyright owner of the image or have explicit, written permission from the copyright owner of the image to use it
    20. You must request and receive explicit, written permission from parents or guardians of all minors under the age of 18 whose faces are identifiable in photos
    21. You should request and receive explicit, written permission from all human subjects whose faces are identifiable in photos
    22. Recommended websites for finding free fonts:
      1. DaFont:
      2. Font Squirrel:
      3. FontSpace:
      4. Google Fonts:
    23. Recommended websites for finding paid fonts:
      1. Adobe Fonts:
      3. Monotype:
      4. MyFonts:
    24. Recommended websites for finding and creating color schemes:
      1. Adobe Color:
      2. Color Hunt:
      3. COLOURlovers:
      4. Coolors:
      5. SchemeColor:
    25. Recommended websites for finding free stock photographs and videos:
      1. Burst:
      3. Pexels:
      4. Pixabay:
      6. Unsplash:
    26. Recommended websites for finding paid stock photographs and videos:
      1. Adobe Stock:
      2. Getty Images:
      3. iStock:
      4. Shutterstock:
      5. Stockvault:
      6. Storyblocks:
    27. Recommended websites for finding stock graphics and icons:
      1. FlatIcon:
      2. Font Awesome:
      3. Freepik:
      4. Iconfinder:
      5. Icons8:
      6. Iconshock:
      7. The Noun Project:
      8. Vecteezy:
  3. Website Video Guidelines
    1. Minimum video resolution: 1280 x 720 pixels (i.e. HD, 720p)
    2. Recommended video resolutions: 1920 x 1080 pixels (i.e. Full HD, 1080p) and 3940 x 2160 pixels (i.e. UltraHD, 2160p, 4K)
    3. Recommended aspect ratio: 16:9 (standard widescreen)
    4. Recommended video codecs: H.264/AVC, H.265/HEVC, VP8, VP9, AV1
    5. Recommended audio codecs: […]
    6. Recommended file bitrates: […]
    7. Recommended file formats: MP4, WebM
    8. Upload videos to YouTube or Vimeo then provide video URL or HTML embed code
  4. Website Feedback Guidelines
    1. Do NOT send a separate, individual email for each question or request; combine and consolidate items into 1-5 emails per day maximum
    2. Do NOT send an email with a new subject line if there is already an existing, relevant email discussion; instead, simply reply to the existing email thread
    3. Do NOT use irrelevant, generic, or vague subject lines; instead, use descriptive, relevant, and specific subject lines
    4. Do NOT use long paragraphs; provide a numbered list of feedback items
    5. If possible, use a project or task management app or tool to organize project ideas, questions, requests, and tasks
    6. Provide annotated screenshots whenever possible instead of text only
    7. Separate specific requests and tasks from general questions or ideas
    8. If you discover or notice a bug or issue, provide the following information:
      1. Operating system name and version
      2. Browser name and version
      3. URL(s) of bug/issue
      4. Screenshot(s) of bug/issue
      5. Error message/code (if applicable)
      6. Account username and password (if applicable)
      7. Detailed steps for reproducing bug/issue